Sales and Marketing Level 4

The Undergraduate Level 4 (Sales and Marketing) are a 120 credit course designed to fast track students to the final year of an associated Undergraduate degree in Sales and Marketing, which can either be completed at a UK university on campus or via distance learning.

The Level 4 modules and assignments of this course are equivalent to the first year of a University Degree.

This course is made up of 10 Level 4 modules (120 credits) and 10 level 5 modules (120 credits), each level also includes 10 written assignments. If a student decides to only study at Level 4 they will receive 120 credits and can apply for an exemption from the first year of a university Degree course.

Each module consists of approximately 40 guided learning hours of material with an additional 30-50 hours of optional learning material. These materials comprise recommended exercises, recommended readings and internet resources.

The fee for enrolling onto the level 4 is £1800 each.

Students can make payment using one of the following methods:

• Credit or debit card
• Bank transfer / Internet Banking
• Interest free monthly instalments
• UPI
• Paypal
• Western Union

• All course material, including online modules and written assignments
• Personal tutor support with 1-2-1 Zoom sessions
• Dedicated student support
• Access to an online social learning forum
• Assignment marking and feedback
• FREE Promotional Gadget*

The Business Environment

• What comes to mind when you think of the word ‘environment’? You probably think of surroundings, and the conditions and influences of the surroundings. Similarly, the business environment refers to an organization’s surroundings – its external surroundings, as well as its internal surroundings.

Customers and Customer Service

• This module starts by looking at customers and how they make decisions about their purchases.What factors do they think about when buying a chocolate bar,vegetables, a book, a refrigerator or a house? How do businesses decide which company to use when buying a new computer system?Before you can start to market to people you must have some clear ideas about how they think, and understand the attributes and benefits that they are looking for.

Marketing Mix

• In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization, made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural, technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a company has full control.

Marketing and Sales Planning

• Marketing and sales are fundamental to business, whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success.In the public sector and in the charitable sector, the focus is not on profit making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.

IT in Business

• There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it.
  To gain advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.

Managing and Using Marketing

• This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organisations in many different areas of the economy,including those which do not operate for profit.

Customers and Their Needs

• The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences,and the business communicates information about products that will satisfy the customer’s needs and wishes.

E-marketing Communications

• The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionised the way organisations conduct their business. The most apparent change has been the support provided through technology to a number of traditional operations, such as sales, communications, customer services and marketing.

High Performance Sales

• An organisation’s success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales. One of the most common criteria used for assessing the organisation’s success is sales growth. This is an indication that the organisation manages to maintain its existing customers but also attract interest followed by sales from new markets.

Marketing Strategy

• How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization’s strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address.

To enrol onto the Level 4 course, you must be at least 18 and have a full secondary education. Before enrolling onto the Level 5 course, you must have attained a Level 4 or equivalent.

The undergraduate Level 4 (Sales and Marketing) has 10 modules and 10 written assignments and the Level 5 (Extended Diploma in Management) has 10 modules and 8 assignments. On completion of the modules, students will be given access to the assignments. The assignments are approximately 5,000-8,000 words each. Students are provided support on the modules and assignments via the ‘Tutor’ section of the learning platform.

The assignment unit titles for the level 4 course are:

1. Business environment
2. Customer service
3. Customers and their needs
4. E-marketing communications
5. Information technology in business
6. Managing marketing
7. Marketing and sales function
8. Marketing mix
9. Marketing strategy
10. Selling

The assignment unit titles for the level 5 course are:

1. Managing communications
2. Business organisations in a global context
3. People management
4. Finance for managers
5. Research project
6. Marketing principles and practice
7. Planning a new business venture
8. Business law

University top-up

• If you decide to top up to a full undergraduate degree through an accredited UK university, the costs are listed below. Please note, the below costs are for distance learning/online only. You have the option of finishing on campus, costs will vary depending on which university you chose to complete the final year at.

Buckinghamshire New University 

• BA (Hons) Top-up–  fee £3,000

Anglia Ruskin University

• BA (Hons) Management (Top-Up) – £4,850

University of Chichester

• BA (Hons) Business Management (Top Up) – £3,850

Northampton University

• BA (Hons) in Business and Management Top up – £3,800
• BSc (Hons) in International Accounting Top up -£3,800

University of Derby

• Undergraduate Top up to BA – £4,400

University of Hertfordshire

• BA (Hons) Business Administration (top-up) (Online) | Courses | University of Hertfordshire (herts.ac.uk)

University of Central Lancashire (UCLAN)

• Business Management (Top Up), BA (Hons) – University of Central Lancashire (uclan.ac.uk)

Edinburgh Napier University

• BA in Business Management (Top-Up) – £4,600
  BA in Business and Enterprise (Top-Up) – £4,600
  BA in Sales Management (Top-Up) – £4,600

University of Sunderland – On Campus

• BA (Hons) Business and Management (Year 3 ) – £9,250

University of Bolton 

• BA (Hons) Top-up, fee £10,250, duration 2 semesters

Coventry University 

• BA (Hons) Top-up – progression from ATHE Level 5 Extended Diploma in Management- fee £9,560

Southern Cross University

• Bachelor of Business
• Bachelor of Business Administration<.li>
• Bachelor of Business in Convention and Event Management
• Bachelor of Business in Hotel Management
• Bachelor of Business in Tourism and Hospitality Management
• Please enquire for top up prices for Southern Cross University

University of Cumbria

• BA (Hons) Global Business Management (Top-Up) Course – University of Cumbria
• BA (Hons) International Business Management (Top-up) Course – University of Cumbria

Sheffield Hallam University

• BA (Honours) International Business with Management

University of Nicosia, Cyprus

• Undergraduate Top up to BA – €6,000

NOTE: UK/EU students may be eligible for student loans for the top-up portion of their studies. Visit www.slc.co.uk for more information.

Career path

• Successful completion of the undergraduate level 4 (Sales and Marketing) and level 5 (Extended Diploma in Management) and final year of an accredited undergraduate degree programme will give students the right credentials to go on and apply for a job in marketing, sales, human resources,management or business consultancy.