Why study marketing? Because marketing matters. Marketing is so important. Copywriting also makes all the difference in the world when promoting your product or service, and your brand.
It is also fundamental in our personal lives. For instance, marketing yourself and establishing your own personal branding when you apply for a job and attend a job interview, when you are searching for a romantic partner and going on dates, when you are establishing friendships throughout your life. In fact, marketing is an essential skill to use in any relationship you have with another human being.
Sales is only one part of the “P’s” of marketing. It is a part of “Promotion.”
The marketing mix includes:
Product: The specifics of what you are actually selling. How does it meet your prospective customers’ needs and wants? This includes all aspects of your product or service including what it looks like, how it might be packaged, any logos or names for the product / service, after sales customer support and so on.
Price: What will you charge and what will the offer be?
Place: How will you transfer your product to your prospects and target market?
Promotion: Any method you use to communicate with the public about your business, brand, products and / or services is a part of promotion. So it could include advertisements, selling tactics, publicity, events and so forth.